people die each year in road traffic crashes worldwide.
WHY ROFIK
The road is shared.
So is the challenge.
A safer journey begins with understanding what people encounter—and what they still cannot see.
THE ROAD SAFETY CHALLENGE
Road safety is lived
one journey at a time.
People travel to work, carry goods, take children to school and connect communities. When road risk goes unseen, its consequences reach far beyond the road itself.
ROFIK starts from this human reality—not from technology for its own sake.
GLOBAL CONTEXT
A few facts help put the challenge in context.
of road deaths occur in low- and middle-income countries, which have around 60% of the world’s vehicles.
Source: World Health Organization, Road traffic injuries fact sheet · 20 July 2026
CAMEROON · EVERYDAY MOBILITYTHE INFORMATION GAP
Useful context
shouldn’t arrive too late.
Road information can be scattered across people, organisations and systems. A person may know one part of the picture; an operator or public authority may see another.
Connecting those perspectives responsibly can make road context more timely and actionable. That is the gap ROFIK is working to address.
SHARED RESPONSIBILITY
Better journeys are
a shared effort.
People make decisions in the moment. Transport operators plan for many journeys. Institutions shape the conditions around them. Each has a role—and each benefits from clearer road intelligence.
ROFIK exists to help those perspectives connect, with people at the centre.
THE ROAD AHEAD
Start with the people on the road.
Learn how ROFIK turns a human need into purposeful road intelligence.